Press release

LV= refreshes income protection plan to support renters

About 4.5m households in UK live in private rented accommodation
38% of private renters have dependent children and 50% of all children born in 2018 lived in rented accommodation
Policyholders will benefit from free child cover and legal advice service to resolve landlord and tenancy disputes from the LV= care line
LV= has upgraded its income protection plan to support people living in rented accommodation.
Income Protection for Renters pays a monthly benefit to renters if they are unable to work due to illness or accident. This could be used to support rental payments or day-to-day living expenses to help make sure they can stay in their home.
About 4.5m1 households live in the private rented sector. People aged 35-54 are the largest group of renters and are also more likely to be family units, with 38% of renters having dependent children.
The LV= Income Protection Plan for Renters builds on LV=’s existing award-winning income protection plan and provides flexible benefits and expert support for families.
Features include:
New Guaranteed Increase Option: This allows customers to increase their amount of cover if a landlord increases their rent or they move to a new property
Parent and child cover: lump sum payment of six times monthly cover, up to £25,000 if a policyholder’s child is diagnosed with a specified condition.
Unemployment payment holiday: policyholders won’t have to pay their premium for up to six months if they become involuntarily unemployed.
Death benefit of up to £10,000.
A Member Care Line providing legal advice about their tenancy and landlord disputes.
Policyholders can select from a choice of waiting periods and increase their amount of cover if their rent increases or they move to a new property using the new rental guaranteed increase option.
Lower-cost options – with shorter payment periods of either 12 (For Guaranteed Premium Option only) or 24 - months are available.
Debbie Kennedy, Director of Protection at LV=, said:
“Millions of families live in rented accommodation and our research indicates that many worry about what would happen if injury or illness meant they couldn’t work and pay their rent."
“Dealing with a landlord is not the same as dealing with your bank or building society and in some cases you can find yourself in a default situation far quicker than expected when renting. It is important that our protection plans meet customer needs and our rental proposition provides this flexibility of cover.  Policyholders can change their amount of cover easily if their rent increases or if they move to a new property, and their cover moves with them without any further underwriting if they buy a house."

“Policyholders will benefit from free child cover and legal advice to resolve landlord and tenancy disputes via our Legal Advice Line, part of our Member Care Line"

LV= Income Protection claims totalled £14.3m in 2018. The average monthly payment was £1,221 a month and the highest more than £8,000 a month. Mental health, cancer and musculoskeletal claims accounted for more than three-quarters of claims.

Notes to editors: 

1ONS: UK private rented sector: 2018

About the LV= member care line

The LV= Member Care Line provides two services. Our Health and Wellbeing Line gives access to qualified counsellors if members are experiencing emotional distress and trained nurses who can offer a sympathetic ear and practical information on a range of health-related issues. It also offers free and confidential legal advice via the Legal Advice Line for support on a range of issues ranging from how to resolve a property or landlord dispute, to dealing with identity fraud. These services are provided by third-party companies. They are not regulated by the Financial Conduct Authority or the Prudential Regulation Authority.

About LV=

LV= is a leading financial mutual and serves over 5.8 million customers with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs and brokers.

LV= and Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society Limited (LVFS) and trading styles of the LV= Group of Companies. LVFS is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered number 110035. Registered address: County Gates, Bournemouth BH1 2NF.


Press contact

David Gwyer
Media Relations Manager – Life & Pensions
07798 796907
Candice South
Press Officer - Life & Pensions
07867 141547