Press release

LV= Group promotes John Perks and Myles Rix to its executive team

LV=, the UK's most trusted and recommended insurer[1], has promoted John Perks, Managing Director of its Retirement Solutions business, and Myles Rix, Managing Director of its Protection business, to its Group executive team.

The changes are effective from 26 July 2016 and reflect the strategic importance of both businesses to the company's future.

As Managing Director of LV= Retirement Solutions, John Perks has responsibility for all aspects of the insurer's retirement business. A Fellow of the Institute of Actuaries and with 25 years' industry experience, he originally joined the mutual society in 2007 as Customer Solutions Director, covering all proposition development for the Group’s Life and Pensions business. Prior to LV= he spent two years at Prudential UK as Director of Protection having previously held senior roles at AXA and Swiss Life.

Myles Rix, Managing Director of Protection, joined LV= in 2008 initially as Actuarial and Strategy Director before becoming the Finance and Commercial Director for its Life and Pensions business. He was appointed Managing Director of Protection in August 2014. Myles is a Fellow of the Institute of Actuaries with over two decades of industry experience. He began his career at Skandia Life and prior to joining LV= he worked at Aviva UK for 11 years in roles including Financial and Commercial Director for Health.

The changes to LV='s executive team follow Richard Rowney's appointment as Chief Executive, earlier this month. He will succeed Mike Rogers who earlier this year indicated his decision to step down as Chief Executive after ten years in the role on 25 July 2016.

"I am delighted to promote John and Myles to LV='s executive team. Both have extensive retirement and protection experience and having worked closely with them I am fully aware of their capability and the value they bring to our business. I am confident we have the right senior team in place to continue delivering good value and demonstrating our great values to our customers."

Richard Rowney, incoming Chief Executive

Notes to editors  

  1. Research conducted by YouGov found LV= in the top position on the BrandIndex Recommend measure for data collected between 01 March 2015 and 29 Feb 2016. The 32,821 online research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. The Recommend metric measures a consumer’s willingness to recommend a brand.

At the 2016 Moneywise Awards, LV= was named the UK’s Most Trusted Insurer.

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

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