Press release

LV= names Clare Lunn as new GI Fraud Director

Insurer LV= has appointed Clare Lunn as its General Insurance Fraud Director. In the newly created role, Clare will have responsibility for LV=’s fraud prevention strategy and anti-fraud risk management across all GI products and functions. She will continue to report in to Martin Milliner, GI Claims Director.

Clare has over 15 years’ experience in specialist fraud roles, most recently heading up LV=’s GI Claims Fraud team. Prior to joining LV=, she held a number of senior fraud related positions within Direct Line. One of the leading fraud professionals within the insurance industry, Clare often acts as a media spokesperson on insurance fraud and regularly appears on BBC’s Claimed and Shamed.

Steve Treloar, MD of LV= General Insurance, said: “Clare has a fantastic track record of building robust anti-fraud strategies and creating high performing teams to deliver them. With fraud becoming increasingly complex and sophisticated, I believe creating an over-arching role that pulls together prevention and detection is vital as we look to enhance our capabilities to combat fraudulent behaviours and evolving risks.”

Clare Lunn, said: “Fraud continues to present significant risks to the insurance industry driving up costs for honest consumers. As GI Fraud Director, I’m looking forward to further developing our fraud prevention strategy to ensure our excellent teams are equipped and able to continue our fight against fraudulent behaviour.”

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
Lloyd Purnell
Senior Press Officer (General Insurance)
020 7634 4433
07500 835885