press release

LV= leads market to launch Business Protection policies with expert medical advice services

LV= has today announced that its Business Protection policies will include LV= Doctor Services, giving customers access to three expert medical services in one app, making it the first provider in the market to do so. Through LV= Doctor Services, business owners and key employees can speak to a GP to talk through any health or medical concerns by video or phone consultation, get a private prescription without needing to visit a GP or get advice on treatment options with a UK medical specialist by video or face to face consultation. 

Nearly 5 million UK businesses (SMEs) have less than 10 employees, and a third (32%) think that their business would survive less than a month if a key member of the business was to die or be diagnosed with a critical illness that meant they couldn’t work. However, only one in six (16%) SMEs have business protection. 

In addition to medical advice, LV= is also the only provider to offer small businesses free access to VAT and tax experts, as well as legal advice, as a value added feature through  LV= Business Care. These services are estimated to cost approximately £750 a year for businesses.

Chris McNab, Head of Life Propositions at LV= said: 

 “Protecting people should be an integral part of any business plan, as without them, the survival of a small business can be at serious risk.  

“From today, we’re including LV= Doctor Services as part of every business protection policy, to ensure that key people in a business can access the medical advice they might need, at a time that suits them, and without having to take time off work, whether it’s for their mental or physical wellbeing. 

“Alongside other benefits such as legal and tax advice, putting the long term health of individuals at the forefront of a business’ success means that this is much more than a pure protection product.” 

LV= Doctor Services and LV= Business Care will come without the need for additional underwriting and no added cost. 

For more information, visit:



Notes to editors: 

  1. For further information please contact: Caroline Jones, [email protected], 020 7634 4418
  2. Business protection is life insurance – with the option of critical illness cover –for key people, partners or shareholders within a business. This can help businesses protect themselves against financial liabilities and provide security in the long term.
  3. Methodology for consumer survey: Opinium, on behalf of LV=, conducted with 511 senior decision makers in UK SMEs from 8th-13th June 2018.
  4. For more information on LV= Doctor Services, visit:
  5. About LV= 

LV= serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings. We offer our services direct to consumers, as well as through IFAs and brokers.