press release

LV= launches ‘Doctor Services’ for protection customers

Protection specialist and mutual, LV=, is today adding LV= Doctor Services to all personal protection products for new customers, at no added cost.

Provided by partner Square Health, this new service offers policyholders convenient access to three medical services via one app. Customers will be able to speak to a UK doctor by video or phone, get a private prescription without needing to visit their GP, as well as obtaining a review of an existing diagnosis and specialist advice on treatment options.

From today, the service will be available to all new personal protection policyholders. Customers simply need to download the app to their smartphone, or call Square Health directly, to get easy access to UK doctors and specialists, whatever their medical concern and wherever they are. Appointments are available between 8am-7pm Monday to Friday and 9am-1pm on Saturdays, and it can also be used for the policyholder’s children up to the age of 16.

Chris McNab, Head of Protection Propositions at LV=, said: “We know that in today’s frantic world, people can sometimes struggle to get the guidance they need on everyday medical issues. So we’re very excited to be partnering with Square Health to provide our protection customers with convenient access to qualified UK doctors and specialists, at no added cost.

“At LV=, we believe that protection policies should offer more than a financial benefit - they should also provide support, reassurance and value to customers throughout the life of their policy. We already provide our protection customers with access to legal professionals, counsellors and nurses through our Member Care Line, so LV= Doctor Services feels like a natural and beneficial extension to our offering. We look forward to developing our relationship with Square Health and we continue to explore other services and partnerships to help our LV= customers live their lives more confidently.”

Dr Bippon Vinayak, CEO of Square Health, said: “We’re delighted to partner with LV=. We share their passion for customer service, and the medical services offered by Square Health will help to extend the support LV= can provide to their members in times of need. We see this partnership as the beginning of a journey in which we will be able to help more people lead a healthier life and provide a trusted source of healthcare advice whatever their medical concern and wherever they are in the world.”

For more information, advisers can visit, where they can also enter the LV= competition to win a year’s free access to the LV= Doctor Services app for themselves.

Notes to editors:

1 Customers who apply for any of LV=’s personal protection policies on and after 6 June 2017 are entitled to LV= Doctor Services at no added cost.

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About Square Health

Square Health was founded by the team behind the Doctors Chambers group of companies, and was set up to provide holistic medical, technological and claims-related solutions for corporates and individuals.

The business is the result of over 20 years of experience within the healthcare sector. Our founders are doctors who also have a deep understanding of the complex requirements of the insurance industry.

We have an established infrastructure with access to over 5,000 medical specialists across the UK, 250 staff spread between our Windsor and Newcastle offices and a software development team of over 30.

Expanding on the clinical heritage of the group, Square Health offers an extensive range of medical services, including but not limited to: medical screening, 2nd opinion services, health MOTs, appointment booking services, virtual and face-to-face GP consultations, specialist referrals, physiotherapy sessions, counselling and dietician appointments— all of which can be arranged in short timescales and are supported via bespoke cutting edge app technology and software solutions.

Press contact

Jon Sellors
Head of Corporate Affairs, Life & Pensions
020 7634 4447
07711 701806