Press release

LV= and Key Retirement announce partnership to give customers access to low-cost retirement advice

LV= and Key Retirement, the financial specialist for the over 50s, are joining forces to offer Key Retirement’s customers access to a tailored retirement advice service.

Customers who contact Key Retirement’s annuity service but want to take advice before deciding what to do with their pension savings will now be referred to LV= to help with this important decision.

Depending on customers’ circumstances and preferences, they will have the option of using LV=’s online retirement advice solution, Retirement Wizard , or speaking to one of LV=’s qualified financial advisers over the phone.

Key Retirement, the leading equity release adviser in the UK, has been helping customers make the most of their finances in retirement for over 18 years and has an existing relationship with LV=, already offering the mutual’s annuity and lifetime mortgage products to its customers.

John Perks, Managing Director of Retirement Solutions, at LV=, said: “Turning pension savings into a retirement income is an extremely complex choice and advice is crucial in ensuring people get a good deal. We’re delighted to be working with Key Retirement to offer more people access to convenient, regulated advice and help them get the most out of their money.

“ We look forward to partnering with more organisations in future through our Corporate Solutions service, either providing access to our advice channels or supplying white-labelled digital components to help other businesses, including advisers, further improve their processes. ”

Will Hale, Business Development Director at Key Retirement, said: “Our whole of market annuity broking proposition continues to successfully help customers use their pension savings to secure the best possible guaranteed income for life. However, particularly post the pension freedoms, we recognise that some customers want to explore a wider range of options and to receive advice from a trusted specialist. Key is passionate about delivering great outcomes for customers and this new partnership with LV= ensures that we can offer a route that meets a wide range of needs through a proposition that aligns with our principles of value and quality.”

For more information on LV= Corporate Solutions, please visit:

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