Press release

LV= General Insurance appoints sales and marketing director


LV= General Insurance (LV= GI), one of the largest personal lines insurers in the UK, has today appointed Jon Mansley to the newly created role of Sales and Marketing Director. He will take on his new role on with immediate effect, reporting to Heather Smith, Managing Director of the LV= GI Direct business.

As part of his new role, Jon will be responsible for bringing together the marketing and distribution strategies and delivery models. His new role will also see him take responsibility for the well-known ‘dum dee dee dum’ adverts that have become synonymous with LV= for over 12 years.

Jon joined LV= GI in 2016 and over the past three years has been responsible for managing the digital transformation of the business, which has included integrating digital capabilities into the customer experience journey. Prior to LV=, Jon worked at Aviva where amongst his many roles he led TV and brand management. 

Commenting on his appointment, Heather said:

“I’m really pleased to have appointed Jon as our new Sales and Marketing Director. Jon has over 20 years’ experience in financial services marketing across banking, insurance and investments and has built a strong reputation as a commercially-minded leader. In the time he’s been with LV= GI, he’s done a fantastic job of transforming our digital and data capabilities, elevating us to amongst the digital leaders for our sector. Our brand, and what it represents, is something we’re extremely proud of and I have every confidence that Jon will continue to drive increasing value from our marketing spend in a very crowded market place.”

Jon added:

“The market we operate in is extremely competitive, with hundreds of providers offering insurance, so having a strong brand which customers know they can rely upon is incredibly important. Ensuring our customers trust our brand and know they’ll get great products and service is something we take very seriously and I’m looking forward to working with my new colleagues to help build upon the great work they’ve already achieved.”

Press contact

Lloyd Purnell
Senior Press Officer (General Insurance)
020 7634 4433
07500 835 885

About Liverpool Victoria General Insurance Group Limited

Liverpool Victoria General Insurance Group Limited (LVGIG) is an LV= branded strategic partnership between LV= and Allianz Holdings Plc, following the sale of a 49% stake in LV=’s General insurance business on 28th December 2017, creating one of the largest personal insurers in the UK with around £1.6 billion annual premium income and serving over 5 million customers.

LVGIG is a holding company employing over 3000 staff and incorporating two regulated insurance companies. Liverpool Victoria Insurance Company Limited (LVIC), registered in England and Wales number 03232514 and Highway Insurance Company Limited (HICO), registered in England and Wales number 03730662, both registered at County Gates, Bournemouth, BH1 2NF are part of the Liverpool Victoria Group of companies and are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. (LVIC FRN number 202965 and HICO FRN number 202972).

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies.