press release

LV= Flying the flag for Pride 2018

LV= Frizzell House flying a Pride Flag

For the next four days, Liverpool Victoria Friendly Society (LV=), one of the largest employers in Bournemouth, will be flying the rainbow flag in support of Pride 2018 and the Bourne Free festival.

This will be the third year in a row that LV= flies the rainbow flag at its Head Office in Bournemouth and dresses its iconic giant green heart on the

Sam Preece, Head of Brand Marketing at LV=, said: “Within LV=, our people are encouraged to be themselves and celebrate their individuality. We believe diversity brings different perspectives to our workplace and helps us to understand and better represent our customers. We’re extremely proud of our welcoming, inclusive culture, and are delighted to show support for our LGBTQ community by flying the Pride flag this week.” Westbourne roundabout with a Pride sash in support of the local LGBTQ community.

The LV= Heart with a pride sash

About LV=

LV= serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings. We offer our services direct to consumers, as well as through IFAs and brokers.

Press contact

Kaidee Horton (née Sibborn)
Head of Media (Corporate, General Insurance & Brand)
020 7634 4240
07738 274 568