press release

LV= Broker launches new online commercial combined product

LV= Broker has today announced the launch of ‘Business Connect’, a new online commercial combined product which is designed for smaller businesses with an annual turnover of up to £5 million. The product will be available to brokers and customers from Monday 15th May, immediately after the annual British Insurance Brokers’ Association event.

Initially available on LV= Broker Gateway, the key features of the product include:

  • Available for over 1,000 quotable trades within the wholesale, manufacturing and combined sectors;
  • Full cycle functionality allowing brokers to quote/buy/amend and renew online; and
  • Cover for:

Property: fire, perils, theft, glass, money and goods in transit;
Business interruption
Employers liability;
Public and Products Liability
Equipment breakdown included as standard; and
Terrorism and legal expenses are available as options.

The product will be available on Acturis later in the year.

Commenting on the launch, Euros Jones, LV= Commercial Broker Director, said: “We’re always looking at ways to develop and increase our product range to suit the needs of our brokers and their customers and we’re pleased that we’re now able to offer Business Connect. Brokers told us that they wanted a flexible e-traded solution where speed of delivery and ease of use is critical, and we’re pleased that we’ve been able to develop a product aligned to their needs.

“We want to be the insurer that brokers choose to grow their business with and by launching Business Connect and providing a great service we believe we will achieve this.”

For further information please contact:

Kaidee Sibborn, [email protected] 020 7834 4240 / 07738 274 568


Lloyd Purnell, [email protected] 020 763 4443 / 07500 835 885

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance.

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About The Institute of Customer Service

The Institute of Customer Service is the professional body for customer service delivering tangible benefit to organisations and individuals so that our customers can improve their customers’ experience and their own business performance. The Institute is a membership body with a community of over 500 organisational members - from the private, public and third sectors – and over 3,000 individual memberships. For more information about The Institute of Customer Service go to
Kaidee Horton
Head of Corporate Communications, General Insurance
07738 274568