Press release

LV= Broker enhances ABC home cover

  • LV= Broker enhances ABC Home cover with extra benefits and improvements
  • Extended benefits when the contents threshold of £75,000 is exceeded
  • Insurer continues to work closely with brokers to develop flexible and tailored home cover

LV= Broker is enhancing its ABC Home buildings and contents product to provide brokers and their clients with increased benefits and flexibility – all under one policy.

Under its ABC contents product, the insurer is offering increased enhancements for customers who take out contents cover over the £75,000 threshold. LV= Broker has also increased the Single Article Limit within both contents (for valuables) and personal possessions (away from the home) to £3,000 and increased the following benefits:

  • Title deeds cover up to £1,000
  • Plants in the garden cover up to £1,000
  • Freezer cover up to the contents sum insured
  • Theft from outbuildings cover up to £5,000
  • Business equipment cover up to £10,000.

LV= Broker is also improving its Standard ABC Home and increased its Title Deeds cover to £1,000, and extended Loss and Theft of keys cover to £1,000 on both buildings and contents. It’s also introduced new cover for Visitors’ effects of up to £1,000.

In addition, Alternative Accommodation cover has increased to £50,000 on buildings and £25,000 on contents where in the event of a claim, the property is uninhabitable.

Introduced in September 2010, LV= Broker’s ABC Home product offers flexibility on contents and buildings cover so that brokers can meet the specific needs of customers. For example, customers can insure a single item away from the home rather than having to insure multiple items under the personal possessions cover.

Further product benefits across the ABC home policy include:

  • £1 million cover for buildings as standard
  • Solar panels and wind turbines designed to help home owners become energy efficient covered as standard within the buildings section
  • The flexibility to choose the amount of contents cover - from £15,000 to £150,000
  • Cover for the family’s contents whilst at university (in student accommodation or any building) up to £5,000
  • Access to free helpline manned by trained professionals offering advice in the event of a home-related emergency. The operators can also arrange emergency assistance and repair works if required.

"Brokers are at the heart of what we do so it's key we make it as easy as possible for them - and their customers - to do business with us. The latest enhancements to our ABC Home product range, including our over £75,000 contents threshold, have been developed to help brokers write more business in a growing, more diverse market, offering a quality product that's competitive and flexible for their customers."

Michael Lawrence, Personal Lines Director at LV= Broker


Notes to editors: 

Contents changes

 Previous ABC level
 New Standard ABC Level
 New Enhanced ABC Level (For >£75k CSI)
 Alternative Accommodation
 £25,000 (Can only be claimed under one section when combined cover is in force)
 Office Equipment (Limit)
 Up to £5,000
 No Change
 Increased to £10,000
 Contents in the Garden
 £1,000  No Change
 Increased to £2,000
 Download Information
 No Change
 Increased to £2,000
 Freezer Cover (Limit)
 No Change
 Up to CSI
 Loss & Theft of Keys
 Increased to £1,000 (Can only be claimed under one section when combined cover is in force)
 Plants in the Garden
 No Change
 Increased to £1,000
 Repairs Guaranteed
 Not mentioned
 Include statement under contents that repairs are guaranteed
 Single Article Limit away from the Home
 No Change
 Increased to £3,000
 Single Article Limit within contents
 No Change
 Increased to £3,000
 Theft From Outbuildings
 No Change
 Increased to £5,000
 Title Deeds
 Increased to £1000
 Visitors Contents
 No Cover
 Increased to £1000
 Wear & Tear Clothing
 No Change
 Wear & Tear
 Applied  Wear and Tear now only applies to clothing

Building changes

  Peril/Cover  Previous ABC level
 New Standard ABC Level
 New Enhanced ABC Level (For >£75k CSI)
 Alternative Accommodation
 £50,000 (Can only be claimed under one section when combined cover is in force)
 Blockage of a Sewer Pipe
 No Cover
 Included to £500 for clearing blockage.
 Loss & Theft of Keys
 No Cover
 Up to a limit of £1,000 (Can only be claimed under one section when combined cover is in force)
 Loss of Rent
 Included as standard
 Increased limit to £50,000 (Can only be claimed under one section when combined cover)
 Trace & Access
 £5,000 Inside, £2,500 Outside
 £5,000 limit extended to boundaries of the property


About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
Lloyd Purnell
Senior Press Officer (General Insurance)
020 7634 4433
07500 835885