Press release

LV= Britannia Rescue re-introduces A & B call out rate

LV= Britannia Rescue is re-introducing A and B call out rates for its Road Rescue network; differentiating day and night working payments to support the insurer’s Confederation of Britannia Rescue Agents (COBRA) network.

From midday, Monday 18 April 2016, the standard call out rate “A” for recovery vehicles will remain unchanged during the hours 06:00:00 until 18:00:00. From 18:00:01 until 05:59:59 the call out rate “B” will be increased by £5.00. The inclusive 20 miles will still apply to both call out rates. The increase has no impact on charges to LV= third party and customers will ultimately benefit from an improved service.

The move, which sees LV= become the first industry provider to reintroduce these rates, is a direct result of feedback from its COBRA network, which has cited recruitment and staff retention as a major issue for the industry.

Our relationship with our COBRA network is highly valued. During 2015 we held several COBRA business days where staffing issues, particularly ‘Out of Hours’ servicing, dominated discussions amongst our network – and we decided to act on it. We hope the re-introduction of these differentiating rates will support the network, and help us to continue providing a high level of service to our customers.

Martin Milliner, GI Claims Director at LV= Britannia Rescue

The spiralling costs of staff; particularly for night time work, has been a cause for concern for some time now. LV= Britannia Rescue’s move to reintroduce day and night pay differentials should be commended. It will certainly help us, and other road recovery providers, take another step towards helping resolve the issue of being able to offer staff competitive rates of pay.

Richard Hilborne at Plymouth Car Recovery


LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Press contact

Jon Sellors
Head of Corporate Affairs, Life & Pensions
020 7634 4447
07711 701806