LV= appoints non-executive director

Investment, protection and retirement specialist Liverpool Victoria Financial Services Limited (LV=) has appointed David Rogers as an independent non-executive director. 

David joins the LV= Board from 1st March 2023 and his appointment is subject to regulatory approval. He will replace Seamus Creedon, who has announced his intention to retire on 31st March 2023.  

David Rogers is highly experienced and has worked in financial services for more than 25 years. He is currently a non-executive director at AA Insurance Services Limited, where he chairs the audit and risk committee. He also serves as a senior adviser at McKinsey.

His former roles include chief financial officer at Aviva UK Life and Pensions, and chief financial officer at Aviva Digital and Aviva Asia. Earlier in his career, he was also chief executive officer at Aviva Healthcare and prior to that a chartered accountant at Coopers & Lybrand.

During his long-standing career he has served on various boards including Aviva Canada, Aviva Spain, Friends Provident International and chaired the board at Aviva Life Re. While at Aviva, he was also appointed Managing Director of Bancassurance with RBS and served as a member of the RBS Retail Bank Executive.

David Rogers said:

“I am delighted to be joining the LV= Board at this exciting time. As a leading mutual in the sector, the values LV= holds close fit well with my own ethos and experience. I look forward to working with the Board to further grow and develop the business for the benefit of members, colleagues and communities.”

Simon Moore, LV= chair, said:

“David Rogers has a huge amount of commercial and strategic experience in the life and pensions industry, and will be an enormous asset to the LV= Board. He understands the strength of the LV= brand and how mutuality benefits members, colleagues and society more widely. His experience and expertise will be invaluable in helping us build a strong mutual business that increases competition in the industry and offers more choice for consumers. I would like to thank Seamus for his service, his support and his counsel. We wish him well in his retirement.”

For further information please contact:

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About LV=

LV= is one of the leading life and pensions mutual insurers, serving over 1 million members and customers across the UK. As a protection, investment and retirement specialist, LV= offers a range of products, services and advice to help members and customers protect their income while they’re working and maximise it when they stop. 

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited (LVFS) and trading styles of the LV= Group of Companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.