Press release

LV= appoints new head of Digital Strategy and Proposition, General Insurance (GI)

Insurance, investment and retirement group LV= has appointed Jon Mansley as Head of Digital Strategy and Proposition (GI), with specific focus on driving the mutual’s digital transformation strategy for its general insurance customers.

Jon, who joined LV= yesterday (14 November 2016), will report to Digital Transformation Director (GI) Heather Smith, who joined the organisation in August this year. He will spearhead the customer transformation roadmap and strategy across both LV=’s GI Direct and Broker businesses, including its Claims function, focussing on digital assets and customer opportunities to ensure fair, fast and easily accessible processes for the insurer’s GI customers.

Jon has over 20 years’ experience in the industry and joins LV= from Aviva, where he undertook a number of strategic brand and customer data roles. In his most recent role as Head of Customer Insight, Data and Analytics, he was responsible for leading the development of its UK data and analytics function across life, general insurance and health businesses. Prior to this he he worked across a variety of marketing and business development functions at MBNA.

Commenting on his appointment, LV=’s Digital Transformation Director (GI) Heather Smith, said: “At LV= everything we do starts with our customers and how we can best serve their needs. Having led on customer transformation and change, Jon’s significant customer data and analytics experience will be an invaluable boost to our new and growing GI Digital Transformation team.”

Jon Mansley added: “I am pleased to be bringing my hands-on customer data experience to this unique role. General Insurance is evolving quickly and I look forward to helping LV= strengthen its digital proposition to ensure we are meeting customers’ needs and changing habits, while continuing to deliver a quality service.”

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
Lloyd Purnell
Senior Press Officer (General Insurance)
020 7634 4433
07500 835885