press release

LV= appoints head of data science

LV=, the UK’s most trusted and recommended insurer, has today announced the appointment of Pardeep Bassi to the newly created role of Head of Data Science for General Insurance. He will report to Hugh Kenyon, Personal Lines Pricing Director.

In this new role, Pardeep will be responsible for creating and delivering LV=’s advanced analytics strategy. He will be tasked with identifying new opportunities where machine learning can provide value to the business and will also be responsible for assessing and implementing the appropriate data architecture and systems to deliver the overall strategy.

Prior to joining LV=, Pardeep was Pricing Manager at Domestic & General, the UK’s leading warranty provider, and before that spent four years at Axa.

Commenting on his appointment, Hugh Kenyon said: “Advanced analytics has the potential to transform how we do business which is why it’s crucial that we have a strong strategy in place. Both in his time at Domestic General and Axa, Pardeep led on a number of projects that used data and analytics to enhance the performance of the business, all of which delivered very positive results. As such, I’m very confident that Pardeep will successfully create and implement a strategy which will allow us to take advantage of the latest technological advancements.”

Pardeep added: “There are plenty of opportunities within insurance to do more with advanced analytics but one of the key challenges that companies face is motivating people and the wider business to adopt the newest tools and effectively use them. By developing a comprehensive strategy, I hope to help the business overcome this challenge and I’m looking forward to working with Hugh and the wider business to ensure we make the most of advanced analytics.”

For further information please contact:

Kaidee Sibborn, [email protected]
020 7634 4240 / 07738 274 568

Notes to editors:

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Kaidee Horton
Head of Corporate Communications, General Insurance
07738 274568