press release

LV= Appoints Georgina Farrell as HR Director

Georgina Farrell
Liverpool Victoria Friendly Society (LV=) has today announced the appointment of Georgina Farrell as Human Resources (HR) Director. Georgina will join LV= on 15 October and replace David Smith who has held the role on an interim basis since the beginning of the year. She will report directly to Richard Rowney, Chief Executive of LV=. 

Georgina will join from Zurich Insurance where she’s worked for the last 10 years, most recently as Head of Strategy Execution for the HR department, responsible for focusing on leadership, culture and reputation and ensuring it’s integrated with the corporate strategy. Prior to working at Zurich, Georgina also held a number of roles at Tesco and Marks & Spencer. 

Commenting on the appointment, Richard Rowney said: “Businesses are only successful because of the people in them, so it’s incredibly important that we have a strong HR strategy which ensures we retain the best people and attract talented individuals. Having spent the last 15 years working in finance and retail, Georgina has an extensive amount of experience and I’m confident she’ll ensure that we continue to bring the best out of our people and help us become one of the most attractive companies to work for in the UK.” 

About LV=

LV= serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings. We offer our services direct to consumers, as well as through IFAs and brokers.

Kaidee Horton
Head of Corporate Communications, General Insurance
07738 274568