Interest in electric cars continues to charge forward as two-thirds consider purchasing one as a second car

  • A further half are considering replacing one of their current cars with an electric car
  • Environment impact plays a big part for drivers considering a second car purchase
  • Less than half (43%) of multiple car owners have a multi-car insurance policy, potentially missing out on savings of around £200 a year
  • Despite the growing interest in electric cars, some drivers are still not keen on the move to electric with many worrying about the lack of charge points

Research released today by LV= General Insurance (LV= GI) [1] one of the UK’s largest car insurers, has found that two in five (42%) people are considering buying a second car in the near future with the majority of this group (64%) considering an electric car for this purchase. 

As Ultra-Low Emission Zones (ULEZ) and Low Emission Zones (LEZ) become commonplace in major UK cities, it is encouraging to see more people are considering making a move towards electric cars. London leads the way, having implemented its ULEZ earlier this year and LV= GI data suggests this has had a positive impact on peoples car choices, with an overwhelming number (81%) of London drivers who’re thinking about buying an additional car considering an electric car for this purchase – with a further three quarters (74%) considering purchasing an electric car to replace one of their current cars. [2]

Motorists already driving an electric car were encouraged to do so because they wanted to make a positive impact on the environment (36%), they know the market is growing and will eventually replace petrol/diesel (25%), there are many charging points in their area (24%), and they like the models on offer (23%).

LV= GI analysis reveals that those who already own an electric car are already using them for the majority of their driving, including going shopping (40%), commuting to work (38%), visiting family and friends (38%) and going on holiday (20%).

Younger generation leading the charge

Appetite to move to electric is greater among younger people – with three in four (76%) millennials considering purchasing an electric car in the near future, compared to 63% of those aged 35-54 and 48% of those over 55.

A further 68% of millennials are considering replacing one of their current cars with an electric car.

More work to be done

Despite electric cars increasing in popularity, the research found some drivers are still not keen to make the switch. Many worry there aren’t enough charging points near them (59%), the purchase costs are too high (48%), they can’t be used for long distance journeys (45%) and worry that the battery will run out (43%).

The Government has recently announced it will invest an extra £2.5 million in funding to allow the installation of more than 1,000 additional charge points on residential roads2, hopefully encouraging more people to consider purchasing an electric vehicle as a second car. This recent investment is also in addition to the maximum £3,500 grant the Government currently provides towards the purchase price of a new pure electric vehicle. [3]

Tom Clarke Head of Electric Vehicle Strategy at LV= General Insurance says: “We know the move to battery electric will feel a big change for some, but it is encouraging to see the majority of people who own more than one car are considering purchasing an electric car as their second vehicle. By doing this, drivers will continue to build their confidence in electric cars, hopefully encouraging them to go electric for the majority of their journeys. Despite this, there still remains a huge amount of confusion on what owning one actually means and more education is needed to help drivers embrace the change.”

The data from LV= GI indicates the environment is a big factor when considering buying a second car and for one in 10 (9%), wanting a more environmentally friendly car was a key factor in this decision. Additionally, a quarter (25%) of people in the UK purchased a second car because of a growing family, one in six (15%) wanted a “short journey car” and for a further 8% it was the desire to buy a “dream car” that lead to their second car purchase.

Despite second cars being such an important part of people’s lives, only 43% of multiple car owners have a multi-car insurance policy, and as a result could potentially be missing out on savings of around £200 a year. [4]

Multicar ownership hotspots in England and Wales:

  1. Hart, South East
  2. Uttlesford, East of England
  3. South Northamptonshire, East Midlands
  4. South Bucks, South East
  5. Wokingham, South East
  6. Mid Suffolk, East of England
  7. East Dorset, South West
  8. Surrey Heath, South East
  9. East Hampshire, South East
  10. Daventry, East Midlands

The full findings of the report can be read here: https://www.lv.com/car-insurance/multi-car-insurance/the-nations-second-car

LV= GI became the first UK insurer to launch a bespoke insurance policy solely for electric cars in April 2019 and also offers multi car insurance.

For further information please contact:

Lloyd Purnell
Senior Press Officer (General Insurance)
020 7634 4433
07500 835 885
Kaidee Horton (née Sibborn)
Head of Media (Corporate, General Insurance & Brand)
07738 274 568

Notes to editors:

  1. Research commissioned to Opinium research by LV General insurance on 1,003 owners of two or more cars in the UK, on the 2nd – 8th August
  2. https://www.gov.uk/government/news/government-doubles-funding-for-on-street-electric-car-charging
  3. https://www.gov.uk/plug-in-car-van-grants
  4. Saving taken from latest LV= data when comparing multi-car policy holders and multiple single polices. Based on like-for-like price,10% of new customers saved between £238 vs. buying multiple single policies via the same channel, Apr – Jul ‘19

About Liverpool Victoria General Insurance Group Limited

Liverpool Victoria General Insurance Group Limited (LVGIG) is an LV= branded strategic partnership between LV= and Allianz Holdings Plc, following the sale of a 49% stake in LV=’s General insurance business on 28th December 2017, creating one of the UK’s largest personal insurers with around £1.6 billion annual premium income and serving over 5 million customers.

LVGIG is a holding company employing over 3000 staff and incorporating two regulated insurance companies. Liverpool Victoria Insurance Company Limited (LVIC), registered in England and Wales number 03232514 and Highway Insurance Company Limited (HICO), registered in England and Wales number 03730662, both registered at County Gates, Bournemouth, BH1 2NF are part of the Liverpool Victoria Group of companies and are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. (LVIC FRN number 202965 and HICO FRN number 202972).

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies.