New research from LV= travel insurance has revealed more than eight million holidaymakers  are choosing to live out their screen dreams by letting a TV show or movie location influence their holiday choice.
Location-inspiration means that more holidaying 'muggles' are running through the walls at Kings Cross or wannabe spies are sipping martinis that have been shaken, not stirred, as Harry Potter (19 per cent) and James Bond (19 per cent) top the list as the most influential movies on holiday destination selection (See Table 1 for a full top 10). TV shows also have a role to play, with one in eight (13 per cent) Brits opting for locations inspired by Game of Thrones, which came a close second on the scale of TV show destination influencers - trumped only by long-standing sitcom Friends (16 per cent) based in New York (See Table 2 for a full top 10).
And it seems the UK is the destination of choice with recent homegrown blockbuster TV shows and movies - Harry Potter, James Bond, Game of Thrones, Downton Abbey and Poldark to name a few - among the productions that have influenced more than a third of people (36 per cent)  to explore regions within the UK on their holidays over the past five years (See Table 3 for full top 10).
Bragging about their destination to friends and family was a key factor for one in seven (13 per cent). Almost a third (30 per cent) chose their holiday destination because they liked the movie or TV show while 17 per cent of diehard fans said they wanted to stand where the actor had stood. Nearly half (48 per cent)  chose the destination because the scenery looked beautiful.
Across the water, New York is the city gaining most from holidaymakers, with a third (30 per cent) of people admitting to being influenced by its depiction in a TV show or movie, but it only narrowly kept London (28 per cent) off the top spot (See Table 4 for a full top 10).
Of those who have travelled in the last five years, one in 10 (11 per cent) unfortunately had their trip postponed due to cancelled or delayed flights with three per cent risking not being adequately covered for their film and/or TV inspired trip as they didn't take out travel insurance.
Selwyn Fernandes, Managing Director of LV= Travel Insurance, said:
"TV shows and movies are inspiring a wealth of adventures, and it's great that many of the locations being chosen are in our own backyard. Whether you're close to home or overseas, it's still important to protect yourself by making sure you have the right travel insurance, be it for a day trip to Downton or even more so if you're abroad and planning to embrace your inner Bond and start rock climbing, abseiling or tackling evil henchmen with your bare hands."
LV= Travel Insurance provides insurance for adventure activities within their 'Movie' Premier cover including up to £10,000 cover for cancellation of excursions or activities, including day trips, while on your trip.