press release

LV= announces changes to group executive committee

Liverpool Victoria Friendly Society (LV=) has today announced two changes to its Group Executive Committee. The following appointments are with immediate effect and all individuals will report directly to Richard Rowney, Chief Executive of LV=:

  • Richard Hoad has been appointed to the role of Director of New Markets, where he will be responsible for exploring new market areas and opportunities with the aim of generating long-term growth and creating value for members. He will also contribute to the evolution of the existing Life & Pensions business through developing new customer products and services. Richard has worked at LV= since 2011 and was previously Group Strategy and Corporate Development Director; and
  • Cheryl Binnis has been appointed to the executive position of Group Strategy and Insight Director, where she will be responsible for bringing customer and market insight into the heart of LV=’s strategy. Cheryl has worked at LV= since 2007 and was previously Head of Customer Insight and Strategy.

Commenting on the new appointments, Richard Rowney said: “As we begin our strategic partnership with Allianz and progress the creation of our LV= Group strategy, it’s essential that we have the right executive team in place to ensure we’re well positioned for the future. Over the years, Richard and Cheryl have made a very positive impact on the business and I’m confident that they will continue to make a significant contribution to the future success of LV=.”

For further information please contact:

Kaidee Horton ([email protected] / 020 7634 4240 / 07738 274 568)

About LV=

LV= serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings. We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA.

Press contact

Kaidee Horton (née Sibborn)
Head of Media (Corporate, General Insurance & Brand)
020 7634 4240
07738 274 568