Press release

Darren Simmons appointed Head of LV= Broker Motor Pricing

Darren Simmons has been promoted to Head of LV= Broker Motor Pricing. He will be responsible for private car, telematics, van, bike and specialist lines reporting directly to LV= Personal Lines Pricing Director Hugh Kenyon.

Previously Pricing Manager for LV= Broker private car, Darren joined the insurer in 2011 from Direct Line Group. With 10 years' experience in the insurance industry, Darren has also previously worked at ACE Group, joining as an Underwriting Assistant.

"In his five years with us Darren has proven his exceptional pricing acumen and his knowledgeable approach is a real asset to LV= Broker."

Hugh Kenyon, LV= Personal Lines Pricing Director

"The pricing team has a crucial function within LV= Broker Personal Lines business and I'm looking forward to building on its already high standards, ensuring we continue to provide brokers with competitive rates and quality service."

Darren Simmons


Notes to editors: 

Darren Simmons career history

Darren started his career in at ACE Group in 2006 working on Aviation insurance as an Underwriting Assistant. He then moved to Direct Line Group to work as a Strategic Underwriter on Motor Personal lines, and spent time across each of the brands working closely with the pricing team. He joined LV= in 2011 as a Principal Pricing Analyst on ABC Broker Motor and has since worked as Pricing Manager for private car.

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Press contact

Jon Sellors
Head of Corporate Affairs, Life & Pensions
020 7634 4447
07711 701806