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Catch up with the latest press releases from LV=

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LV= to host more ‘Wake up to IP’ events for Advisers

Press release: 27/04/2016

For the second year in a row, protection specialist LV= will host another series of its popular ‘Wake up to IP’ events, helping advisers increase their confidence in selling income protection.

Last year, more than 2,000 advisers took part in the ‘Wake up to IP’ events. In response to demand from advisers, this year nine seminars will take place throughout May.

The CPD accredited sessions are designed to help advisers sharpen their skills and make income protection a core part of the conversation when speaking to clients about protection. LV= will tackle common challenges advisers face, offering them new ideas and practical tools they can use with clients.

The free sessions will cover income protection and state benefits, showcase tools that can help demonstrate the value of protecting income to clients, and show advisers how to bring down the cost when recommended alongside life insurance and critical illness cover.

Myles Rix, Managing Director of Protection, at LV=, said: "At LV=, we believe everyone should have access to quality financial support if they’re ill and unable to work. Our ‘Wake up to IP’ events demonstrate our commitment to working with advisers and supporting them to protect their clients against all eventualities. The sessions can help advisers explain the importance of protecting income and the value of this product to clients, as well as showing advisers how to tailor income protection to suit different needs."

Advisers can find out more, and book their place, by visiting





Wednesday 4th May


The Holiday Inn, Solihull

8.30am – 10am

Thursday 5th May

Nottingham Gateway

Hilton Doubletree

8.30am – 10am

Tuesday 10th May

Central London

Novotel, Tower Hill

8.30am – 10am

Wednesday 11th May


Cottons Hotel & Spa

8.30am – 10am

Monday 16th May

Portsmouth (Fareham)

Solent Hotel & Spa

8.30am – 10am

Tuesday 17th May


Hilton Strathclyde

8.30am – 10am

Thursday 19th May


Holiday Inn, Northampton

8.30am – 10am

Tuesday 24th May


Shire Aztec Hotel & Spa

8.30am – 10am

Thursday 26th May


Mercure Bowden Hall

8.30am – 10am

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.