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Boom in holidaymakers flying solo

Press release: 29/10/2010

The number of Brits holidaying alone has doubled in the past two years[1] according to research by travel insurer LV=. The trend which was first identified by ABTA[2] last year is set to see more than two million Brits jet off on holiday on their own over the coming three months[3] and a further 3.5 million people over the next year[4].

According to the research by LV= travel insurance, a third of all British adults have holidayed alone at some point. Out of these solo holidaymakers 41% were in a relationship when they went, with one in four (27%) actually married.

Common reasons for holidaying alone include one in five (20%) saying they wanted an adventure, a similar number (19%) wanting to broaden their horizons, 16% saying they preferred their own company and one in fifteen (7%) going it alone as their friends or partner could not afford a trip.

France tops the list for the most regularly visited destination to go it alone, followed by Spain, with the USA, Germany and Australia making up the top five.

Challenging traditional views, the 'backpacker' holiday makes up just 8% of solo breaks with city breaks (22%) the most popular type of holiday for individual travellers, followed by beach holidays (17%), and then cultural retreats.

Despite nearly a quarter (24%) of solo holidaymakers admitting they felt nervous before they went, the majority said they had a great time (60%), one in ten said it was the best holiday they had ever had and just 3% said they didn't enjoy it.

LV= travel insurance has put together a safety guide for 'solo holiday-makers' this autumn and a list of recommended destinations for single holidaymakers.

John O'Roarke, managing director of LV= travel insurance, commented: "Holidaying abroad alone offers the opportunity to meet new people and get a whole new outlook on life. However it's also sensible to consider carefully where you visit and also take a few additional security steps to ensure you can relax and enjoy the trip. We'd advise all solo travellers to ensure they follow an itinerary and stay in contact with home if they go off the beaten track - and always ensure they have valid travel insurance in case of an emergency."

Plus with many travel companies charging large supplements to travellers holidaying alone, travel expert Paul Oswell recommends popular destinations amongst solo travellers that are safe, friendly and allow individual holidaymakers the flexibility to book single accommodation.


Research was undertaken by Opinium from 1 - 5 October 2010 via an online survey. Total sample size was 3,013 adults. Results were weighted to be nationally representative.

About LV=

LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over 3.8m customers and members, and manages around £9.3bn on their behalf.

Liverpool Victoria Insurance Company Limited, registered in England and Wales number 3232514, is authorised and regulated by the Financial Services Authority, register number 202965. Registered address is: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333

[1] According to the Opinium research, in the past twelve months 13% of Brits have holidayed alone. Between one and two years previously 6% holidayed alone. This equates to a 7 percentage points rise or more than double.

[2] 'Solo holidays' are referenced as a developing trend in the ABTA travel trends 2010 forecast, available at

[3] According to ONS 2009 UK population statistics, there are 48,676,000 adults in the United Kingdom. Opinium research shows that one in twenty (5%) Brits are planning to holiday alone in the next three months – or 2,433,800 people.

[4] 7% of UK adults are planning to go away over between five and 12 months time = 3,407,320.