LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

LV= launches 'large case' service for protection cases

Press release: 30/09/2008

  • End-to-end processing time reduced by up to 60%

  • Policy take-up increased by 36%

Protection specialist LV= has announced a brand new ‘large case' service across its range of protection products for financial advisers' high net worth clients.

Recognising that larger cases can often be more complex and typically can require more information prior to underwriting, for example specialist medical information and financial assessments, LV= has launched a dedicated team providing advisers with a single point of contact throughout the application process. This is designed to ensure that the entire experience is time-saving and efficient for both advisers and their clients.

An initial trial of the service has shown that the end-to-end processing time in days of large applications has been reduced by up to 60%. In addition, feedback from advisers has been extremely positive.

The new service from LV= is available for the following protection products with specific minimum amounts of cover:

Chris McFarlane, Head of Protection at LV= said: "We understand that larger cases often need specialist attention and so we have introduced this service to put the minds of advisers and their clients at rest, and reassure them of our swift and effective processes. Financial advisers have told us that this type of service would be useful, so we have listened to them and worked to develop a service that we know they will value. Since we have introduced our ‘large case' approach we have been able to halve the application time for some cases, as well as seeing a large increase in policies from advisers who have piloted the service. So it is a win-win situation for both financial advisers and their clients."
In addition, all LV= Flexible Protection Plan policyholders will not only benefit from great products at competitive prices, but will also get free access to a valuable online health assessment and advice service ‘Healthy Steps'.
For more information about the range of protection products available from LV= visit .

LV= Flexible Protection Plan
The LV= Flexible Protection Plan is a comprehensive protection plan. It gives clients the option to alter their type, term and level of cover if and when their protection needs change, allowing them to safeguard their future and that of their family. Some changes may be subject to underwriting.
Depending on the component(s) chosen, the Flexible Protection Plan can pay:

  • a lump sum if a client dies or is diagnosed with a terminal illness

  • a lump sum if a client suffers a defined critical illness/condition or becomes permanently and totally disabled

  • a monthly amount to meet mortgage payments if a client is unable to work because of illness or accident or becomes involuntarily unemployed

  • a regular monthly income if a client becomes incapacitated because of illness or accident.

Waiver of Premium is also available as an option.
Please note that the LV= Flexible Protection Plan does not have a cash-in value at any time. The cover will cease if premiums are not maintained.
The end-to-end straight-through-processing (STP) system from LV= allows business to be processed quicker, with full flexibility and control.