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Catch up with the latest press releases from LV=

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Scenic Scottish coastal road named UK's most retirement friendly

Press release: 18/08/2017

  • More than a fifth of over-65s now consider themselves a 'nervous' driver, with many citing overcrowded roads as a key cause.
  • To help retired drivers feel more confident, insurer LV= has created the UK's very own 'Route 66' along a section of Scottish coastal road, with perks along the way.
  • The 66-mile stretch of road from Lochgilphead to the Glencoe Mountains was voted for by drivers who are retired.

Leading car insurer, LV=, has today named the route from Lochgilphead to the Glencoe Mountains in Scotland as the UK's most retirement-friendly road. Voted for by drivers who are retired, the 66-mile journey - which takes in stretches of the A816 and the A828 - has now been transformed into the UK's very own 'Route 66'.

Two people stopped by side of road in a red and a blue car

LV= launched the initiative after learning of confidence issues affecting retired drivers. In research conducted among motorists aged 65 and over, figures revealed that three quarters (74%) curtail the amount of driving they do once they hit retirement, with more than a fifth (22%) going as far as calling themselves a 'nervous' driver. The respondents cited issues such as overcrowded roads (57%), health-related concerns (19%) and the worsening of their eyesight (9%) as the main reasons they felt less confident about driving.

The newly-branded 'Route 66' is designed to provide a welcome antidote to motorists seeking a more relaxing ride. The scenic drive, which starts in the town of Lochgilphead in Argyll and Bute and culminates in the Glencoe Mountains (at South Ballachulish), features dramatic scenery, historic castles and a host of other tourist-friendly attractions.

Two people driving a red car

Scotland was comfortably the over-65s' favourite driving location in the UK according to LV='s research. It secured 17% of the vote - with many among this group identifying the West Coast specifically - while Wales received 8%, followed by Yorkshire (7%) and the Lake District (4%). LV= also considered factors such as the amount of viewpoints, points of interest and rest stops along the way when creating 'Route 66'.

Selwyn Fernandes, Managing Director of Car Insurance at LV=, said: "We’re thrilled to name this beautiful section of road as the most retirement-friendly in the UK. Most drivers who have retired have decades of experience behind the wheel, but as our research shows they increasingly start to feel less confident on the road. By creating a 'Route 66' in the UK, we’re helping these drivers feel more confident by providing a special stretch of road just for them."

The rural setting of 'Route 66' should prove popular with retired drivers, particularly given LV='s research highlights that more than three fifths (62%) of older motorists limit their motorway driving to occasional use and prefer smaller roads.

To help give older drivers more confidence when driving - particularly along the newly-branded 'Route 66' - LV= is offering drivers over the age of 65 free coffee, cake or soft drinks at three venues along the drive. All motorists need to do is visit either The Kilmartin Museum Café, The Loch Melfort Hotel in Arduaine, or The Loch Leven Hotel near Ballachulish. The offer runs until the end of August and anyone wanting to use social media to let people know they were on 'Route 66' can use the hashtag #LVRoute66.

To celebrate the launch of the initiative, LV= treated two of its older customers and members - Barbara Rouse from Liverpool and John Higgin from Ayrshire - to a day's motoring along 'Route 66' in a classic 1972 Triumph Spitfire and a 1960s' Chevrolet Nova. Both models are insured under LV='s specialist classic car insurance policies.

To find out more about 'Route 66' and LV='s full range of motor insurance policies, visit lv.com

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For more information, case studies and photography please contact:

Jennifer Ames – 020 7010 0817 / Jennifer.ames@kindredagency.com

Chris Fay – 020 7010 0839 / chris.fay@kindredagency.com

020 7010 0800 / LV@kindredagency.com

Lloyd Purnell – 0207 634 4433 / lloyd.purnell@lv.com

About the research

LV= commissioned Censuswide to survey 1,085 motorists, aged 65 and over, between 14 July and 18 July 2017.


About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.