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LV= launches retirement microsite for advisers

Press release: 04/02/2013

Retirement specialist LV= has launched the ‘Retirement Centre’, a microsite created to provide advisers with practical and technical support for their business.

The microsite, at http://retirementcentre.lv.com features downloadable guides which contain technical information that advisers need to be aware of when discussing how clients structure their retirement.

Each week new content from one of LV=’s technical experts will be uploaded addressing a topical issue, be it a change in regulation or legislation or another subject matter of interest to advisers.

The site also includes a series of comprehensive guides on how advisers can further develop their proposition, build professional connections and market their proposition to clients. The marketing section builds on the marketing toolkit that LV= launched last year to help advisers discuss retirement planning with their clients, and incorporates material such as template letters for clients and client brochures, all of which can be adviser branded.

Steve Lewis, LV= Head of Retirement Distribution, said: “The retirement market has changed considerably in the last eighteen years, however many clients approaching retirement are not aware of all the options available to them. Advisers have a crucial part to play in ensuring that retirees structure their income in a way that provides them with the flexibility that best suits their retirement needs.

“We created the Retirement Centre because in this post-RDR environment, we are keen to work with advisers not only to help them showcase their proposition to clients, but to help them demonstrate the value of advice they offer.”

Drew Wotherspoon, Marketing Director, Towergate Financial Group, said: "LV=’s Retirement Centre takes the pain and time out of producing marketing collateral; for some, a task that all too often remains firmly rooted at the bottom of the to do list."

For further details on LV=’s range of flexible protection and retirement products go to www.LV.com/adviser.

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Notes to editor

LV=

LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.

Registered address: County Gates, Bournemouth BH1 2NF. www.LV.com