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Catch up with the latest press releases from LV=

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LV= enhances protection underwriting rules

Press release: 13/01/2012

Protection specialist LV= has announced changes to its underwriting rules which will result in an increase in the number of applications receiving an immediate online decision. Products benefiting from these changes are life cover, critical illness and income protection applied for through LV='s Flexible Protection Plan.

The changes to LV='s online system include a reduction in medical evidence requests for applicants with hypertension and raised cholesterol; and a reduction in the number of exclusions applied for people with muscular back pain or strain.

Changes have also been made to make it easier for advisers to get immediate decisions on applicants who have previously suffered benign lumps or cysts, kidney disorders, gynaecological conditions, and ear disorders.

The changes were made after LV= reviewed data from previous applications where the medical conditions disclosed required further evidence. LV= has incorporated this data into its online quote engine meaning the process is now more streamlined for applicants with similar conditions..

Mark Jones, LV= Head of Protection said: "We have an in-house team dedicated to improving our underwriting system, making it even easier for IFAs to place business with LV=. The latest changes to our underwriting rules will mean that new business can be written faster and we can offer standard rates to more customers. We will continue to invest in our proposition to ensure we offer the best experience and service possible for advisers and their clients."

For further information on LV= go to www.LV.com/adviser


About LV=

LV= employs 5000 people and serves around five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.

Registered address: County Gates, Bournemouth BH1 2NF. www.LV.com