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Catch up with the latest press releases from LV=

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LV= Appoints Mike Farrell as Head of Protection Sales

Press release: 30/11/2010

Mike Farrell has joined insurance, investment and retirement group, LV= as Head of Sales for LV=’s protection business. Mike will be responsible for business development and overseeing the account management teams who look after protection sales through IFAs.

Mike joins LV= from protection provider Royal Liver where he was responsible for sales, marketing and agency management. Mike has spent 23 years working in the intermediated marketplace, starting his career at Fidelity Investments before moving to Swiss Life in 1990.

Mike Farrell, LV= Head of Protection Sales, said: ‘I am delighted to be joining LV=. It is a tremendous brand with a good reputation in the IFA marketplace. It has a great team of people and I am looking forward to working with them to help develop the protection proposition further.’

Mark Jones, LV= Head of Protection, said: “We are pleased to have someone of Mike’s calibre and experience joining the LV= team. We announced strong performance across the life business in the first half of 2010 and our strategy continues to focus on areas of expertise in selected risk-based products. This continues to differentiate us in an increasingly competitive market and with Mike on board, will help us steam ahead during an exciting period of growth for LV=.”

For details of the LV= range of flexible protection, retirement solutions and investment products, financial advisers should visit


LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over 4 million customers and members, and manages around £9.5bn on their behalf. We are also the UK’s largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.