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Catch up with the latest press releases from LV=

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Mike Crane appointed LV= Broker deputy managing director

Press release: 13/07/2015

Mike Crane has been appointed deputy managing director of LV= Broker with immediate effect. This is an interim role with Mike taking over from Phil Bunker as managing director of LV= Broker in early 2016, when Phil will be moving into an advisory role at the insurer.

LV='s broker business has over 1.2 million policies in force and last year delivered a profit of £46 million. Mike will lead the search for his replacement over the coming months.

Mike joined LV= in 2008 to establish and lead the development of its commercial lines business. With a strong service ethos at its core, LV='s commercial lines business is now a significant player in the SME market, delivering excellent results of seven consistent years of double digit growth, and insuring 210,000 commercial properties and 120,000 commercial vehicles [1].

Mike started his insurance career with Commercial Union in the late 1980s and went on to hold a number of senior underwriting and management posts. Prior to joining LV=, he was he was Head of SME Sales and Servicing for RBS Insurance with responsibility for the NIG commercial branch network.

Mike Crane said:

"Leading LV= Broker is a fantastic opportunity and I am delighted to have been chosen for this role. Under Phil's leadership the business has developed an excellent rapport with brokers and I intend to continue our focus on ensuring we are their insurer partner of choice."

Phil Bunker added:

"I am very pleased with this outcome, since we now have an extremely capable home grown successor who is well known to brokers and our people. In the role of Deputy Managing Director Mike will have time to select his own successor, and to have a period of time working alongside me. In the next few months Mike and I will flesh out my own new role. I am keen to keep my association with LV= Broker, and to be able to use my skills, experience and contacts to continue to contribute to the business, while also having more time to pursue some personal projects."


For further information please contact:

Emma Banks, emma.banks@lv.com, 0208 256 6714 / 07894 158 605


LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 6,000 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

  1. As at year end 2014.