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Catch up with the latest press releases from LV=

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Mike Crane Appointed LV= Broker Managing Director

Press release: 16/12/2015

Mike Crane will take over as Managing Director of LV= Broker, effective 1 January 2016, replacing Phil Bunker who will move to a non-executive advisory role at the insurer.

Mike joined LV= in 2008 to establish and lead the development of its commercial lines business. Since July 2015, he has held the interim role of LV= Broker deputy managing director. His replacement, Euros Jones, will be joining LV= Broker as its Commercial Director in Q1 2016.

I have thoroughly enjoyed my time as MD of LV=’s broker business. It’s been a privilege to work with such exceptional teams who have a relentless focus on making our broker business the success it is today. Mike and I have been working closely to ensure a smooth transition. I wish Mike the greatest success in his new role and am very pleased to be able to hand over such a strong and successful management team and business.

Phil Bunker

Leading LV= Broker is a fantastic opportunity and I am delighted to have been chosen for this role. Under Phil’s leadership the business has developed an excellent rapport with brokers and I intend to continue our focus on ensuring we are the industry’s insurer of choice.

Mike Crane

For further information please contact:

Nicola Hussey, nicola.hussey@lv.com, 020 8253 5238 / 07468 761 128


LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 6,000 people and serves over 5.7 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.