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LV= launches retirement income microsite for advisers

Press release: 30/04/2014

Retirement specialist LV= is launching a new retirement income microsite, www.lv.com/takeheart, to provide advisers with greater clarity as to what their clients options are post budget.

The website offers advisers guidance on what they and their clients need to consider in the short-term, with tools to help navigate the options. Through the website advisers can also ask LV= any questions they have about the changes or just general retirement planning queries.

As more details around the forthcoming legislative changes become available, the site will be regularly updated to give advisers information about what the latest announcements mean for their clients and the industry.

The microsite also provides advisers with information on how clients can use new products, such as one year fixed term annuities, and existing products, including SIPP drawdown, to achieve the income and flexibility they require.

Steve Lewis, head of distribution for retirement solutions at LV= said: “The retirement income changes announced in the budget have created a significant opportunity for advisers to add real value to their clients’ retirement plans. Since 19 March, we have received numerous calls from advisers who want a greater understanding as to what recommendations they should be making to their clients.

“We are committed to the adviser community and have created this dedicated microsite in order to help plug the information gap. We want to make it easier for advisers to quickly identify the impact the changes could have on their clients’ retirement plans. Advisers can continue to receive individual support from the team on LV=’s retirement desk helpline.”

For more information you can visit the LV= pensions microsite at www.lv.com/takeheart.

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For further information please contact:

Paula Nugent, LV=, 020 8256 9367, Paula.Nugent@lv.com

Addy Frederick, LV=, 020 8256 6909, Addy.Frederick@lv.com

About LV=

LV= employs 5800 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.