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Catch up with the latest press releases from LV=

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LV= Asset Management launches Net Income Share Class for UK Short-Dated Corporate Bond Fund

Press release: 03/02/2011

LV= Asset Management (LVAM), the fund management arm of insurance, investment and retirement group LV=, has launched a net institutional income share class for the LV= UK Short-Dated Corporate Bond Fund.

LVAM has taken this step in order to satisfy increasing demand from institutional and discretionary investors for its income-generating products. The new share class will appeal to net income-seeking investors looking for short-term stability in portfolios with the benefit of yield carry over cash, and complements the gross-of-tax class which launched at the end of January 2010.

The fund is managed by Citywire AAA-rated manager John Hampton, whose investment approach prioritises security over yield in the pursuit of above-benchmark returns. However, until now the fund has only been available to gross investors. The annual management charge for the new net share class is 0.4% which compares favourably with market averages.

Matthew Wright, Head of Sales at LVAM, commented: "Over the past few years, LVAM has produced a range of products and services that have generated success by meeting our clients' investment needs. The launch of a net share class for the LV= UK Short-Dated Corporate Bond Fund is a natural extension of this approach as we broaden our client base."

"We have seen a huge appetite for the fund since its launch in early 2010 and assets under management now stand at £1.2 billion*. Up to now it has only been available to investors eligible for gross interest distributions. The net class widens its appeal. With the market expecting an imminent increase in interest rates we anticipate ongoing demand for short-dated bond products and this fund offers an attractive yield at very competitive rates."

* as at 31st December 2010

About LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over four million customers and members, and manages around £7.9bn (as at 30 September 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK's largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.