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Catch up with the latest press releases from LV=

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LVAM expands European equities team

Press release: 03/06/2008

LV= Asset Management (LVAM), the fund management arm of mutual insurance and investment group LV=, has announced further expansion of its fund management team.

Richard Falle has been appointed Principal European Equity Fund Manager, reporting to Mark Page, Head of European Equities at LVAM.

Richard brings with him a wealth of experience in European equities, joining from Associated Fund Solutions, a consultancy he set up to advise other fund managers on maximising opportunities under UCITS III regulations (Undertakings for Collective Investment in Transferable Securities – see notes below).

Richard was previously Hedge Fund Manager at JO Hambro Capital Management and in Equity Specialist Sales at Morgan Stanley. Prior to this, he was Head of the European Team at American Express Asset Management and a European Equity Analyst at Merrill Lynch Asset Management.

Mark Page comments: "I am delighted to welcome Richard. His expertise will add to the strength of our team and his wider experience will support our development plans in the retail market place. The LV= European ex-UK Growth Fund, our retail vehicle, already has an enviable track record and I'm looking forward to working with Richard to build upon this."

Richard's appointment is the latest in a series of hires that support LVAM's ongoing expansion drive and move into the retail investment market. LVAM, which already manages around £8billion of assets on behalf of LV=, launched 10 new funds at the beginning of this year and is building out its new multi manager capabilities. The ongoing expansion plans will see LVAM double its team over the next three years.

LV= European ex UK Growth Fund is ranked in the top quartile of competitor funds for the 1, 3 and 5 year periods ending 30th April 2008, and in the three twelve month periods ending 30th April 2008, 30th April 2007 and 28th April 2006. It is ranked in the second quartile of competitor funds in the two twelve month periods ending 29th April 2005 and 30th April 2004.
LV= European ex UK Growth Fund is a sub-fund of LV= Investment Funds I, an open-ended investment company with variable capital incorporated with limited liability and registered in England and Wales under registered number IC24. Registered address is County Gates, Bournemouth, BH1 2NF.

UCITS are the Undertakings for Collective Investment in Transferable Securities. These are a series of guidelines and restrictions that relate to the promotion of funds to the retail investment market in Europe. They originated in 1985 and were revised in 2005, with all fund managers having to be compliant with them by 28th February 2007. The Undertakings cover what fund managers are permitted to do and how they should represent them in documentation provided to investors. They cover all funds domiciled in EU member states and their aim is to provide consistency across the fund management industry in Europe. Compliance with UCITS is ultimately overseen by the FSA.

LV= Asset Management (LVAM) is a wholly-owned subsidiary of Liverpool Victoria Friendly Society Limited., better known as LV=, the largest friendly society in the UK

LVAM manages around £8 billion of assets on behalf of LV= and a range of partner organisations.

LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.