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LV= extends apprenticeship programme

Press release: 03/09/2010

Insurance, retirement and investment group LV= today announced it is extending its apprenticeship programme. The scheme which was first launched in 2008 was one of the first apprenticeship schemes in the financial services sector.

LV= currently has over 150 staff taking part in its apprenticeship scheme and is planning to continue to take on further staff over the next 12 months. Over 50 members of staff have already graduated.

The apprenticeship scheme takes 12 months to complete and successful participants are awarded an NVQ level two and a Chartered Institute of Insurance (CII) foundation qualification. The course is equivalent to five good GCSE passes.

LV= also runs the advanced apprenticeship scheme, and currently has over 70 members of staff taking part. This course also takes 12 months and staff who pass are awarded an further NVQ and higher CII qualification. This scheme is equivalent to two A-level passes.

One of the graduates of the LV= foundation scheme, who is currently taking part in the advanced scheme is Izabela Drake, was recently highly commended in the Apprentice of the Year Awards, organised by the Government body that represents apprentices in the UK, the National Apprentices Service.

Taking part in the apprenticeship requires no financial investment from the individuals as it is funded sponsored by LV= and the Government. However, the course requires a high level of time commitment from individuals with over 50 hours of self study and project work per month plus a monthly coaching session with an assessor.

Participation in the scheme is available in six of LV='s offices including Bournemouth, Croydon, Bristol, Exeter, Ipswich and Hitchin. The apprentices can work in two different business areas and modules include customer service, insurance and leadership.

LV= is currently recruiting for over 200 staff and within six months of joining the company, staff can apply to join the apprenticeship scheme.

LV=’s participation in the scheme has been used as an example of best practice in the Government Skills Council publication "Skills Matters".

David Smith, LV= HR director, said: "LV= is proud to be able to offer apprenticeships. We pride ourselves on recruiting the best people in the industry and by providing an apprenticeship scheme we can ensure those staff stay with us and we develop their talent. The members of staff who have already graduated have been very impressed with the scheme with many of them signing up to do the next level of the course. One of the key factors is that by completing the course each participant gains a formal qualification, which is accredited by both the City and Guilds NVQ scheme and the Chartered Insurance Institute."

Izabela Drake, LV= apprenticeship graduate, said: "I joined LV= in a customer services role in 2007 and as soon as the apprenticeship scheme launched, I was keen to join. Not only did it give me the opportunity to gain and externally recognised qualifications but it would help me in my current role and potentially enable me to move onto a more senior position over time. Although the course was hard work and a big commitment, it has given me the skills that I believe help improve the service I provide to customers. I am now taking part in the advanced scheme and I am hoping to graduate in October."


LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over 3.8m customers and members, and manages around £9.5bn (as at 30 June 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK’s largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.