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LV= Broker Division to Expand into Scotland

Press release: 04/02/2009

The LV= Broker Division today announced that it is expanding into Scotland.

The expansion will be led from a new office based in the heart of the financial district of Glasgow. Much of Scotland's insurance business is dealt with by companies based in the city and LV= strongly believes that by opening an office in Scotland it will be best placed to provide a first class service to local brokers.

An experienced team of insurance professionals has been recruited to run the office. The team will be lead by Jim Rennie who has been appointed Branch Manager. Jim has 30 years' insurance experience including sales and management roles at both AXA and Independent Insurance. Most recently Jim was Branch Manager for Zurich's broker business in Scotland.

Jim has recruited three experienced individuals to assist him in leading the expansion. Margaret Alexander has been recruited as a Senior Underwriter. Margaret has over 20 years' experience in the local market and previously held sales and underwriting roles with both Norwich Union and Chubb.

Alison McDowell has been recruited as an Underwriter. Alison also joins with over 20 years' experience in the local market. Most recently she worked as a commercial underwriter with RSA.

Alan Blair has been appointed as the Regional Sales Executive. Alan has worked in the local market for 20 years in sales roles for both Norwich Union and Fusion.

As a result of LV='s acquisition of Highway Insurance in October 2008, Sandra Inglis, Regional Account Manager for Highway in Scotland, Northern Ireland and Northern England, will also be based in the new Glasgow office.

Mike Crane, Commercial Director of the LV= Broker Division, said: "Although we already write business in Scotland this will be the first time the LV= Broker Division has had an office in the country. We believe that by recruiting Jim and the team with their wealth of experience in the local market, we will be able to provide a first class service to brokers across the country."

The LV= Broker Division branch network predominantly sells Commercial Combined Business insurance but also sells a range of personal lines and commercial products including Car and Fleet Insurance plus Commercial Package Insurance for Shop Owners, Property Owners and Offices & Surgeries.

The LV= Broker Division currently has branches in Leeds, Croydon, Sheffield, Bristol, Bournemouth, Manchester, Birmingham and Maidstone.


  • LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

  • LV= employs more than 3,700 people, serves more than 3.6 million customers and members, and manages around £7 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Year Book 2006/2007, Total Net Assets) and a leading mutual financial services provider.