LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

LV= kicks off Harlequins sponsorship

Press release: 17/10/2008

Insurance, investment and pensions group LV= has announced today that it has become an official sponsor of Harlequins Rugby Club, with a three year deal.

In addition to branding rights on the team's kit and perimeter boards, the West Stand of the club's home ground, the Twickenham Stoop Stadium has been renamed the ‘LV= Stand'.

Harlequins play at the top level of English rugby, the Guinness Premiership, and also internationally in the Heineken Cup, where they take on Ulster on 18th October in the next home fixture of the season.

LV= Group Marketing Director David Radford says: "This is a great opportunity to take our brand in an exciting new direction. Harlequins has a strong heritage and a loyal following in rugby, which matches well with our business target audiences."

Dean Richards, Harlequin's Director of Rugby comments: "We're delighted to welcome LV= as an official sponsor. The backing of a brand with a long tradition yet a bright, fresh appeal, makes a good match for our club. We look forward to enjoying a successful first season together."

LV= is in the seventh year of its sponsorship of the most prestigious title in domestic cricket, the LV County Championship. LV= also sponsors a number of local community and educational sponsorships, in Bournemouth where it is headquartered and in other locations across the UK where the business is represented.

LV= and Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited. LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs more than 2,500 people, serves more than 2.5 million customers and members, and manages more than £8 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Key Statistics 2007, total net assets) and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AFS and ILAG. Registered address: County Gates, Bournemouth, BH1 2NF.