LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

LV= Asset Management appoints head of sales to drive expanding business

Press release: 08/10/2008

LV= Asset Management (LVAM), the fund management arm of mutual insurance and investment group LV=, has appointed a new Head of Sales.

Jonathan Gains takes up this senior position to support LVAM's expanding product portfolio and drive forward its growth in the retail market.

Jonathan joins from Citibank where he was Head of Investments and responsible for establishing its Wealth Management business in the UK and re-establishing investments distribution through following its acquisition by Citigroup in 2007.

He has significant experience of investments distribution, especially in the online retail market. He was previously Commercial Director and Executive Board Member for UK Financial Advisory business, Bates Investment Services where he had previously set up its online direct sales portal

While much of the asset management sector has seen a dramatic downturn over the past year, LVAM has been enjoying significant growth as it continues its expansion into the retail market.

Ann Roughead, MD of LVAM comments: "We're pleased to welcome Jonathan to the business at this challenging and exciting time. LVAM has enjoyed significant expansion through hires and new fund launches over the past year and Jonathan's wealth of experience will support our plans to drive forward our offering in the retail market."

Jonathan Gains, Head of Sales, LVAM comments: "I'm delighted to be joining LVAM at this time. While much of the sector is in downturn, it's great to be joining a business that's on the up and contribute to its growth."

LV= Asset Management (LVAM) is a wholly-owned subsidiary of Liverpool Victoria Friendly Society Limited., better known as LV=, the largest friendly society in the UK

LVAM manages around £8 billion of assets on behalf of LV= and a range of partner organisations.

LV= and Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited. LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs more than 2,500 people, serves more than 2.5 million customers and members, and manages more than £8 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Key Statistics 2007, total net assets) and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AFS and ILAG. Registered address: County Gates, Bournemouth, BH1 2NF.