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LV= appoints Stuart Sinclair as Non-Executive Director

Press release: 03/10/2008

Insurance, investment and pensions group LV= has appointed Stuart Sinclair as a non-executive Director.

Stuart spent the early part of his career as an international economist and management consultant in Europe and the United States. Subsequently he held a range of senior management positions in financial services.

He was Director of UK Retail Banking for the RBS Group before building up the joint venture between RBS and Tesco as CEO of Tesco Personal Finance. He subsequently joined General Electric, first as President and CEO of GE Consumer Finance in the UK, then moving to Shanghai where he was President and CEO for GE Capital in China.

Returning to the UK in 2006 he was appointed President and COO of Aspen Re, a NYSE quoted insurance and reinsurance group domiciled in Bermuda.

Stuart is currently non-executive Chairman of Ukrainian mortgage bank IMB and a non-executive Director of PruHealth, a joint venture between Prudential and Discovery, South Africa's largest healthcare provider.

Commenting on his appointment Stuart said: "I am delighted to be joining the LV= Board at this exciting time of business transformation with all the challenges this brings. I look forward to being able to bring my broad financial services experience to bear as the group continues to move forwards."

Mike Rogers, LV= Group Chief Executive, said: "We are pleased to welcome someone of Stuart's knowledge and experience to the LV= Board. He brings with him a wealth of relevant expertise to be able to make a valuable contribution to the work of the Board."

The LV= Board of Directors now comprises:

Non-executive Directors:
Dennis Holt, Chairman
Mark Austen
Gillian Nott OBE
Ian Reynolds
Stuart Sinclair

Executive Directors:
Mike Rogers, Group Chief Executive
Steven Daniels, Executive Chairman and Chief Investment Officer of LVAM (Liverpool Victoria Asset Management)
Richard Rowney, Group Chief Operating Officer
Keith Abercromby, Group Finance Director

LV= and Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited. LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs more than 2,500 people, serves more than 2.5 million customers and members, and manages more than £8 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Key Statistics 2007, total net assets) and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AFS and ILAG. Registered address: County Gates, Bournemouth, BH1 2NF.