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Catch up with the latest press releases from LV=

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LV= to insure Bannatyne health and fitness clubs

Press release: 30/04/2015

LV= Broker has agreed a deal to insure Bannatyne health and fitness clubs and hotels through its broker partner, KGJ Insurance Group. The policy will cover the complete network of more than 60 health clubs across England, Wales and Scotland and the Group’s four hotels.

This deal comes after LV= Broker introduced a tailored product at the end of 2014 designed to cover a variety of leisure businesses, such as gyms, fitness centres and hotels. The product covers gym equipment and guests’ property, as well as spa and beauty treatments, so is well suited to cover the Bannatyne portfolio.

We are delighted to have brokered the deal to insure one of the largest independent networks of health clubs in the UK. We recognised that the product was well-suited to the Bannatyne Group’s needs and worked closely with LV= to offer the Group an excellent proposition which would win the business.

Peter Hallam, Director at KGJ Insurance Group

Our leisure product has been popular since we launched it at the end of last year. We designed this product with leisure businesses of all sizes in mind, so we’re really pleased that we have been able to secure the deal with such a well-known and respected brand like the Bannatyne group.

Kevan Aubrey, Head of Commercial Distribution at LV= Broker

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For further information please contact:

Sian Reddick,, 0208 256 9359 / 07436 535 972

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 6,000 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.