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Catch up with the latest press releases from LV=

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LV= launches rugby themed viral game Drop Kick Hero

Press release: 02/12/2010

Mutual insurance , investment and retirement group LV= has launched a rugby-themed viral game, Drop Kick Hero to celebrate its sponsorship of the LV= Cup and Harlequins Rugby Club . To access the game go to

The game has been created to with the aim of increasing brand awareness, driving traffic to the LV= website and capturing customer data.

The objective of LV= Drop Kick Hero is to kick the ball through the posts and score a conversion. Players are challenged against the clock and have to factor in both wind speed and direction when taking a shot as well as having to score before being charged down by an opponent.

At the start of the game players choose which of the 16 teams competing in the LV= Cup they would like to play for. The game starts in an open field, and as players progress through the game, the stadium grows until they're playing at Twickenham itself.

Players can invite their friends to play and start their own Drop Kick Hero private league and there are also opportunities to win some great prizes in the free prize draw or the highest score competition. The prizes include LV= Cup goodies and tickets to the LV= Cup final.

Alan Lay, web content manager at LV=, said: "We created a rugby game last year and it was great fun and really popular, so we're looking forward to even better results with Drop Kick Hero with it's enhanced features. We think it's a great game, lots of fun to play, with some great prizes up for grabs and you can indulge in some friendly competition by setting up leagues with friends and family. The game is a good opportunity to drive people to and to raise awareness of our brand."

Earlier in the year, LV= launched viral game Super Spin ( aimed at promoting its sponsorship of the LV= County Cricket and also the Heartsville game ( in September in support of their latest TV advert.


LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs over 4,000 people, serves over 3.8m customers and members, and manages around £9.3bn on their behalf.

Liverpool Victoria Insurance Company Limited, registered in England and Wales number 3232514, is authorised and regulated by the Financial Services Authority, register number 202965. Registered address is: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333