We use cookies to give you the best possible experience online. By continuing to use our website, you agree to receiving our cookies on your web browser. Visit our cookie policy page to find out more and how to change your cookie settings.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

LV= rolls out 'LV= doctor services' for retirement customers

Press release: 09/11/2017

LV= is today making its LV= Doctor Services app available as a benefit for new retirement policyholders, at no added cost.

The service, which is already available to LV=’s new protection policyholders, offers convenient access to three medical advice services via one app. Customers are able to speak to a UK doctor by video or phone, get a private prescription without needing to visit their GP, as well as obtaining a review of an existing diagnosis and specialist advice on treatment options.

The service, provided by Square Health, will now offer all new LV= retirement policyholders easy access to UK doctors and specialists. Customers simply need to download the app to their smartphone, call Square Health directly or visit Appointments are available between 8am-7pm Monday to Friday and 9am-1pm on Saturdays.

Steve Lewis, Life Sales and Marketing Director at LV= said: “At LV= we want to help our customers feel more confident. That’s why, following the success of the Doctor Services app among our protection customers, we have decided to extend this service to our new retirement customers also.

“This will provide more of our customers with added support and reassurance, giving them the convenience of accessing healthcare regardless of where they are and whatever their concern. We believe this will be a welcome addition for our retirement customers, who are increasingly approaching this next life stage with even more hectic schedules than previous generations.”

Both LV= protection and retirement customers also have access to legal professionals, counsellors and nurses through our Member Care Line.

For more information about the Doctor Services app, advisers can visit

Advisers will also have the opportunity to win one of 1,000 year’s full membership to LV= Doctor Services by entering the competition here.

For further information please contact:

Robyn Margetts,, 020 7634 4418 / 07342 056747

Hannah Fensome,, 0207 634 4497 / 07584 889174

Notes to editors:

Customers who apply for any of LV=’s retirement policies on or after 1 November 2017 are entitled to LV= Doctor Services at no added cost. This service is a non-contractual benefit and can be changed or removed at any time.

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We are currently the UK’s joint number one brand for Insurance and Investments, according to the 2016 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations including ASDA and Nationwide Building Society.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About Square Health

Square Health was founded by the team behind the Doctors Chambers group of companies, and was set up to provide holistic medical, technological and claims-related solutions for corporates and individuals.

The business is the result of over 20 years of experience within the healthcare sector. Our founders are doctors who also have a deep understanding of the complex requirements of the insurance industry.

We have an established infrastructure with access to over 5,000 medical specialists across the UK, 250 staff spread between our Windsor and Newcastle offices and a software development team of over 30.

Expanding on the clinical heritage of the group, Square Health offers an extensive range of medical services, including but not limited to: medical screening, 2nd opinion services, health MOTs, appointment booking services, virtual and face-to-face GP consultations, specialist referrals, physiotherapy sessions, counselling and dietician appointments— all of which can be arranged in short timescales and are supported via bespoke cutting edge app technology and software solutions.