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LV= launches on Blippar

Press release: 10/10/2014

Insurer LV= is set to be the first UK-based financial services organisation to launch on Blippar, the world’s leading visual browser, as part of its ongoing strategy to increase its social media marketing.

Using the free Blippar mobile app, users will be able to scan LV= newspaper flyers and be taken to an interactive three-dimensional house ‘Blipp’. Users can click on this to get a home insurance quote online call LV= or click through to lv.com for more information. Around the house there are a number of moving objects relating to LV=’s other core insurance products including a car for motor insurance, a plane for travel insurance and a dog for pet insurance, where users can also get quotes respectively.

The Blipp also includes a number of other interactive features including links to LV=’s interactive content hub, lvthat.com; where visitors can enter competitions, get top tips or try LV=’s remote control car game, ‘Drift’. The Blipp will be supported by LV=’s existing marketing through its media inserts, as well as being promoted to Blippar users via the app.

Paul Wishman, eCommerce Director at LV=, said: “Social media is the fastest growing marketing channel and Blippar is a fun and interactive way to engage with consumers. This is an important step in our strategy to expand our social media presence.”

Jonathan Barrowman, Commercial Director EMEA at Blippar, added: “LV= has a strong brand and innovative approach to marketing so we're delighted to be working with them. Our collaboration centres around a 3D virtual reality house which comes alive in magazines and allows audiences to interact with LV= products in a fun and surprising way.”


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For further information please contact:

Vanessa Chance, vanessa.chance@LV.com, 0208 256 6996 / 07947 380074


LV= employs 5,800 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.