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LV= launches marketing toolkit for advisers

Press release: 27/09/2012

Retirement specialist LV= has launched a marketing toolkit to help advisers discuss retirement planning with their clients.

The toolkit which includes a retirement marketing guide, template letters for clients, posters, case studies and a client brochure, all which can be IFA branded, is available through LV=’s website http://toolkit.lv.com/request/.

Steve Lewis, LV= Head of Retirement Distribution, said: “Recent research[1] by LV= found that one in six working over-50s are not yet thinking about their retirement finances, which is a concern given they are not far from retirement. We are committed to helping advisers with existing clients, and helping them to engage new clients on the subject of retirement planning.

“This marketing toolkit has been developed in response to adviser feedback and we hope it will prove a valuable resource.”

Advisers require a password to access the website and should either contact their account manager or MarketingToolkit@lv.com to receive one.

For further details on LV=’s range of flexible protection and retirement products go to www.LV.com/adviser.


Notes

[1] Research carried out for LV= by Opinium Research from 28th August to 3rd September 2012 amongst 1,051 UK adults aged over 50 and in employment