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LV= Launches iPhone app for motorists

Press release: 14/04/2011

Car insurer LV= today announces the launch of an iPhone app for motorists called LV= My Car.

It is a multi-utility application that features five clickable options for users to chose from including a car profile function, traffic maps, local info maps and for LV= customers only, an accident toolkit and call LV= tool. Each option takes the user to a separate page and offers a different service.

The car profile function allows users to input information about their own car to be stored on the app. Users can either enter their vehicle registration number whereby a third party provider[1] will determine the exact car make/model (plus other information) or they can choose to create their own manual car profile. Here they will be able to include relevant information about their car such as engine size, BHP, miles per gallon, tyre pressure and tyre size.

There is also the option to set a number of car related renewal reminders including road tax, MOT and service, parking permit, and insurance. These reminders can also be added to the iPhone calendar. Users are then alerted two weeks before the renewal is due.

Using the accident toolkit feature, LV= car insurance customers are able to fill out an accident report form and submit it to LV=. There are two sections to this feature; ‘during an accident’ and ‘after an accident’. The first section allows the user to make notes about an accident they have been involved in and this includes the other driver’s details and the opportunity to capture images of the accident.

The second section enables LV= customers to fill in an accident report form. Here they are prompted to note their personal information, a description of the incident, whether there was third party involvement, whether either party accepted fault, extent of the damage, injuries, witnesses, whether the police were involved and if there is a crime number. Once all of the relevant information is complete users can submit the form to LV= and a claims handler is guaranteed to get in contact within 24 hours. Customers also have the option to call LV= at this point rather than submit information via the app.

Drivers can also use the app to receive detailed local traffic updates and access a local information map which will highlight nearby amenities.

The launch of the application comes after the launch of LV=’s first iPhone app for job hunters which launched in September last year.

Paul Wishman, LV= ecommerce director said: “We are delighted to be launching the LV= My Car app. We opted to create an app with a difference, that offers a service that could be used in different situations. We have recently launched the LV= mobile site so the launch of the iPhone app is the next step in our mobile strategy.”

LV= worked with creative agency Sponge to develop and build the new application. The app is free to download and is available now on the Apple App Store.

[1] Drive Right Publishing


LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,500 people, serves over four million customers and members, and manages around £8.0bn (as at 31 December 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK's largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.