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Catch up with the latest press releases from LV=

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LV= launches gender and I-E website for advisers

Press release: 26/07/2012

Protection specialist LV= has launched a website for advisers ( on the forthcoming gender directive and I-E tax changes.

Aiming to take the guess work out of the legislation, the website focuses on what the changes mean, the impact I-E and gender will have on protection clients, what the deadlines are, and the opportunity advisers have to use the changes in a positive way, including a tailored marketing toolkit to help raise awareness with clients. The website will be regularly refreshed with new content as the changes draw nearer.

Mark Jones, LV= Head of Protection said: “The Government has now issued it’s response to the gender directive, and while recognising the issues we face as an industry, it does not provide us with the further guidance we had hoped for. We now know as much as we will prior to 21 December, so it’s time for us to get on with it and make sure we provide as much clarity as we can for advisers. The I-E tax changes add another layer of complexity to what will happen to premiums at the end of the year, so we want to make sure that information is available for advisers in one place.

“There is a genuine opportunity for advisers to use the imminent changes as a reason to get in touch with clients, with the premium hikes at the end of the year giving people a reason to act now if they don’t have the cover they need in place.

“Advisers need to talk to clients sooner rather than later to make sure business is on the books before the changes are implemented. We are currently fine-tuning how we plan to implement the gender and I-E changes and will announce this in due course.”

About LV=

LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.