We use cookies to give you the best possible experience online. By continuing to use our website, you agree to receiving our cookies on your web browser. Visit our cookie policy page to find out more and how to change your cookie settings.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

LV= Extends 5% IP Discount Until Valentine's Day

Press release: 24/01/2011

Leading income protection provider LV= is extending its offer of a 5% discount on its income protection product until 14 February 2011. The discount is effective across the board and included automatically on all quotes during this period. LV= originally launched its 5% discount on income protection in October 2010, to last until the end of the year.

Mark Jones, LV= head of protection, said: "2010 was a great year for Income protection sales at LV=, and we are keen to expand on this success in 2011. As an industry we need to dispel the myth that income protection is too expensive for many people to consider, so we have extended our discount to help give advisers a kick start to the New Year in their conversations with clients. We want to help the market expand by finding ways to encourage more people to consider protecting their income, and whilst we know price is not the only key factor in the decision making process, we think offering lower-cost access to a quality product is a good start."

To find out more about LV='s income protection cover go to

About LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over 4 million customers and members, and manages around £7.9bn (as at 30 September 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK's largest friendly society and a leading mutual financial services provider.