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Catch up with the latest press releases from LV=

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LV= enhances offering on True Potential

Press release: 05/09/2011

Protection specialist LV= has extended its product offering on portal True Potential. Advisers can now access LV='s family income benefit product, and request combined life cover and critical illness quotations with different sums assured (e.g. £100,000 life cover with £50,000 critical illness cover), through LV='s flexible protection plan.

True Potential's portal is used by more than 4,500 UK advisers. The new products available join LV='s flexible protection plan (income protection, life cover and critical illness) and whole of life cover products on the portal.

Mike Farrell, LV= head of protection sales said: "Following adviser feedback we have worked with True Potential to enhance our offering on its portal. Advisers using True Potential now have greater access to LV='s protection products, with more flexibility on quotations."

Daniel Harrison, True Potential senior partner said: "This enhancement further increases the seamless functionality that advisers using the True Potential portal can enjoy. We are particularly pleased to have delivered this project ahead of time and would like to thank LV= for helping us achieve this."

For further information on LV=’s full range of insurance, investment and retirement products go

About LV=

LV= employs over 4,500 people and serves over four million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About True Potential

Established in March 2007 True Potential is a high specification IFA services provider that offers innovative end to end processes for distributor businesses.

It provides a range of IFA tools, support services and processes that increase productivity and add value. Benefits include an increase in efficiencies, a cut in administrative costs and help ensuring that firms are providing sufficient detail to the regulator’s desire.

True Potential leads the way with its client servicing tools. These include unique sites, communication methods and an aggregated live view of all assets. As well as being available on the web, True Potential are the only UK FS firm to offer this on mobile devices including iPhone and iPad.

The company currently has over 800 individual advice firms compromising more than 4,500 financial advisers and was the first in the UK market to launch an intermediary application for mobile devices.