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Catch up with the latest press releases from LV=

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LV= discounts income protection rates by 5%

Press release: 17/10/2012

Protection specialist LV= is offering a 5% discount on all income protection applications until 30 November 2012. The discount will be included automatically on new quotations.

The discount comes ahead of the implementation of the EU gender directive, which will see LV= switch protection to gender neutral rates on 1 December 2012. All applications in the pipeline before this date are guaranteed to be accepted on gender specific rates ahead of the 21 December deadline, even if further medical evidence is required.

Mark Jones, LV= head of protection, said: “The gender directive gives advisers the opportunity to talk to clients about protection, and our discount is an added incentive for men in particular to take out income protection now before prices rise in the new year. Our guarantee means advisers can be confident applications will be written on gender specific rates if they apply now.

LV= recently launched a dedicated website for protection advisers ahead of the EU gender directive at www.lv.com/nomoreguesswork

To find out more about LV=’s flexible range of protection and retirement products go to www.LV.com/adviser

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Notes

LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.

Registered address: County Gates, Bournemouth BH1 2NF. www.LV.com