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LV= Broker launches three new commercial products

Press release: 10/10/2014

As part of its strategy to diversify its commercial lines offering, LV= Broker is launching three new commercial products, including Manufacturers, Wholesalers and Leisure insurance.

The Manufacturers product offers flexible cover suitable for smaller businesses through to risks of up to £50 million. It offers cover for equipment breakdown, loss of goods in transfer and third party storage location cover as standard. It also includes cover for manufacturers’ samples up to £5,000.

The Wholesalers product is designed to cover the specific needs of small, medium or large wholesalers. It also covers equipment breakdown and goods in transit, but it also allows for seasonal increases during holidays such as Christmas for when wholesalers have more stock or money on the premises.

The Leisure product is designed to cover businesses such as bowling alleys, gyms and leisure centres. It covers playing surfaces, car parks and guests property, as well as cups and trophies that may be stored at the premises. It also offers cover for spa and beauty treatments, in case customers are injured while undergoing a treatment.

All of the new products, as well as LV= Broker’s Business insurance product, can be purchased through LV=’s regional branch network, so brokers will benefit from local knowledge and expertise.

Existing Commercial Combined customers will automatically be transferred over to a Manufacturer, Wholesaler or Leisure product at renewal, enabling them to benefit from the new tailored cover.

Kevan Aubrey, Head of Commercial Distribution at LV= Broker, commented: “As we have grown in the commercial lines market, we now need products that are more tailored to each sector. These new products should make it easier for brokers to sell cover to clients and will make us more competitive in the overall commercial lines market. The launch of these products marks an important milestone in our plans to grow our commercial book.”

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For further information please contact:

Sian Reddick,, 0208 256 9359 / 07436 535 972

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5800 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.