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Catch up with the latest press releases from LV=

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LV= Broker launches ABC home product on BGL's budget and dial direct panels

Press release: 14/09/2012

LV= Broker has launched its ABC home insurance product to Budget and Dial Direct customers, as part of a new deal with the BGL Group. LV= Broker already offers ABC and Highway car insurance products via the intermediary, and the product will be rolled out to other major BGL home affinity panels over the coming months.

Michael Lawrence, Personal Lines Director of LV= Broker, said "The launch of the ABC home product with BGL is another key milestone in our plans to establish the product in the market place. BGL is one of the largest personal lines brokers in the market so we are delighted to continue to expand our partnership with them."

Mark Townsend, Managing Director of Budget Insurance commented: "Having the ABC product on the Budget and Dial Direct panels, supports the growth aspirations we have for home insurance by providing competitively priced cover to our target markets. We have a long standing relationship with LV= Broker and are pleased that our successful partnership has led to new development."


LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

About LV=

LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.

Registered address: County Gates, Bournemouth BH1 2NF.