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Catch up with the latest press releases from LV=

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LV= Broker becomes Jelf strategic partner

Press release: 30/10/2014

The 2014 Brokers' Insurer of the Year, LV=, has become a strategic partner of the Broker of the Year, Jelf Insurance Brokers.

Whilst LV= has had a strong relationship with Jelf for years, this new deal will cement the partnership and is expected to generate additional premium for LV= in the next three years.

As a strategic partner, all of LV='s commercial products will now be available through the Jelf panel, including retail, property investor and wholesalers insurance. In addition, some of LV='s personal lines products, such as van and motorcycle insurance, will also be available via the panel.

During 2014 we have had an increasing amount of involvement with LV= and it is clear that it has now broadened both its product range and underwriting appetite. This fits well with the placement strategy of Jelf in terms of suitability for our clients ranging from the SME sector, to that of our mid corporate clients. We are delighted that we will be working in partnership with LV= over the coming years to develop the account.

Phil Barton, Chief Executive of Jelf Insurance

Phil Barton and his insurance team are running a great business at Jelf and we are pleased to become one of their strategic partners. This is an important milestone for us and will allow us to grow both our commercial and personal lines books. We share a similar trading philosophy with Jelf so I'm sure that this will be a successful partnership for both companies.

Phil Bunker, Managing Director of LV= Broker

For further information please contact:

Sian Reddick, sian.reddick@lv.com, 0208 256 9359 / 07436 535 972


LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 6,000 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.