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Catch up with the latest press releases from LV=

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LV= Broker celebrates five years of ABC home

Press release: 30/09/2015

  • LV= Broker continues to grow ABC Home business after launching in 2010
  • Over 200,000 customers now benefit from flexible and tailored home cover
  • Insurer works closely with its brokers to develop the product for the home market

LV= Broker is celebrating five years of its home insurance product, ABC Home. Introduced in September 2010, the product is available exclusively to brokers and has now grown to include over 200,000 customers.

Under the ABC brand, the ABC Home product offers flexibility on contents and buildings cover so that brokers can meet the specific needs of customers. For example, customers can insure a single item away from the home rather than having to insure multiple items under the personal possessions cover.

Since 2010, the ABC Home portfolio has enabled LV= Broker to diversify its offering in the home insurance market. Further product benefits include:

  • The flexibility to choose the amount of contents cover - from £15,000 to £150,000
  • £1 million cover for buildings as standard
  • Up to £25,000 cover for the cost of alternative accommodation if the property is unliveable in the event of a claim
  • Access to free helpline manned by trained professionals offering advice in the event of a home-related emergency. The operators can also arrange emergency assistance and repair works if required
  • Up to £500 cover for loss or damage to hedges, trees, shrubs, plants and lawns
  • Solar panels and wind turbines designed to help home owners become energy efficiency covered as standard
  • Automatic rebuild calculation saving time and potentially money for customers who can sometimes overestimate this cost

The success of ABC Home continues to exceed our expectations and five years is the first of many milestones for this product. Brokers are at the heart of our business so it's important that we meet their needs with a quality product that's competitive and flexible for their customers.

Michael Lawrence, Personal Lines Director at LV= Broker

For further information please contact:

Nina O'Donohoe, nina.o'donohoe@lv.com, 020 8256 6982 / 07776 316316


LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 6,000 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.